Whitman Says Changes Needed to Placate Sellers

Published July 3rd, 2007


eBay will upgrade its Web site to placate sellers and revitalize the company’s slumping sales growth, Chief Executive Officer Meg Whitman said.

“You’ll see more changes in the next 12 months on our site than you’ve probably seen in the last three or four years,” Whitman said in an interview. “EBay was so successful that we did not keep up with the user experience that was required.”

Sellers have complained that EBay allowed the site to become cluttered with too many listings, resulting in fewer sales and driving shoppers to other retailers including Amazon.com Inc. The company has adjusted fees to try to increase revenue, which rose in the first quarter at its slowest pace in at least eight years.





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