Cable Networks Get Glimpse of eBay TV-Ad Auction
Published March 9th, 2007
After complaints that media sellers weren’t being consulted on eBay’s construction of a new electronic auction system for buying television advertising time, cable networks said they received invitations to review the system late Wednesday.
The system being designed by eBay, which is working with a group of marketers and media buyers, is designed to supplement traditional ad buying regimens, including the upfront system. The auction plan is intended to make it easier for buyers to efficiently locate opportunities and execute buys in an expanding landscape of media choices.
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