eBay Ad Auctions
Published March 1st, 2007
eClassa - Engineers at eBay are putting the final touches on a media auction system designed to allow buyers of national TV ad time to bid for slots via the Internet.
The service will launch “within a few weeks,†said Howard Rosenberg, the online auction house’s director of private marketplaces. The timetable assumes that sellers, specifically cable networks, agree to participate. So far, they haven’t.
The auction system “went live†with its Web site Wednesday, allowing potential participants to register for the service.
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