eBay Listing Duration: How long should my auction run?
Published February 6th, 2007
This is a question I get nearly every week in my eBay classes. “How long should my listings run on
eBay?” eBay offers auction-style and fixed-priced format listings in the 1, 3, 5, 7, and 10-day durations. If you are selling in an eBay Store, you can list for 30 days at a time for less up front cost, with the option to automatically relist that item every 30 days till it sells or is canceled. The fact is there is no single right duration for everyone. You can determine what’s right for you though by considering several factors.
Are you selling “Hot” merchandise?
If you are selling the hottest “widget” in town and they’re selling for a great price every time you list one on eBay, that’s great. If you use a 7-day duration you’ll sell one per week, or 4 per month. Your competitor however may be selling the same item for the same price using a 1-day duration, selling 7 per week or 28 in four weeks. If you make a profit of $5 on each item, you’re making $20 compared to your competitor’s $140 in the same four weeks. See the difference?
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