Feedback 2.0 details revealed and seller reactions.
Published January 23rd, 2007
Today in the UK, eBay revealed much more detail about Feedback 2.0 and announced that it will be rolling out in 7 markets in late Feb (UK/IE/AU/BE/IN/IT/PL).
First, there’s some new terminology to get familiar with. The sub-ratings are called "Detailed Seller Ratings" (let’s call them DSRs) - and that’s where the buyer can now rate the buyer not only on the transaction but 4 sub components of the transaction. You can see this illustrated in section B to the left.
This is by far the biggest change because it has the most potential to really change seller/buyer behavior. Whether it will be for the better or worse is the big debate going on right now.
On DSR here are the actual questions that eBay asks the buyers about the transaction:
- How accurate was the item description?
- How satisfied were you with the seller’s communication?
- How quickly did the seller deliver the item
- How reasonable were the postage and packaging charges?
Buyers have 1-5 stars on this part of the feedback. eBay will only start to show your average detailed seller ratings if you have 10 or more detailed ratings. They are only represented by stars and rounded to the nearest half (if you have 2.4, that’s 2 and a half stars).
Sellers are not able to see the DSRs left by specific buyers (this is going to be tricky IMO), but you can see and buyers still DO leave the normal pos/neg/neut feedback.
Some sellers make it a policy to block neg-leavers (can be nutty buyers), so I wonder how long it will take nutty buyers to realize they can leave you a much nastier feedback situation by giving you a neut/positive and then giving you 1 stars across the board.
Seller’s I’ve talked to spend a LOT of time dealing with feedback issues and some are concerned this is going to make it even more time consuming. Others see it as a net positive because they figure anything that shows they are better than the next seller is a good thing and today’s feedback doesn’t achieve that.
eBay Strategies readers, what’s your feedback on feedback 2.0?
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