Google’s GBuy program could challenge eBay’s PayPal
Published June 13th, 2006
Google’s GBuy program is set to launch June 28th according to reports, and it will apparently allow Google to capture just about every datapoint imaginable about electronic transactions that happen through the service. In turn, Google’s massive customer profiling database (which spans quite a few hard drives, probably) will be able to precisely target ads and other offers from Google partners to “customers” of the GBuy program. eBay’s PayPal lacks much of this capability at this time, although to eBay power sellers, PayPal is an invaluable resource for allowing paying eBay customers to complete auction payments.
